rogerthat
Well-known member
- Joined
- Aug 29, 2015
- Messages
- 2,918
All great ideas however in the past a lot of ranchers made it through the tough times by sticking to a routine that worked. Thinking outside the box was a huge risk that could cost you the ranch. A lot of them have been doing the same thing for 40 years plus…change is hard. Ranch land has been skyrocketing compared to ranch income for a long time now. I don’t see that changing.Ranching isn't easy and it's only getting harder, but many of the ranchers I know are actively making decisions that'll make their lives harder not easier. Why waste that little bit of profit on advertising against a non-profit? The co-op idea is great. Start your own brand of beef. Montana beef. Try a CSA-type program. Everyone buys a share of the farm/ranch products. You could add value to it by allowing every share holder access to hunt 3 days a year, or something, or maybe not even hunting, just recreational access. I have two high school friends that have bought into the ranching business. Both are making money and growing, and while it's been a while since we had beers, they both attributed their success to thinking outside the box. There are literally millions of Americans that have too much money and are just looking for ways to spend it. Connect with them the same way the AP connects with people thousands of miles away. Give them a unique product to spend their money on, make them feel good about doing so.