Little Big Man MT Chris
Well-known member
Ya I remember back in 95 when Oregon broke through and got to the Rose Bowl and lost to Penn St , it got everyone fired up , it got Phil Knights attention and it started the conversation on what Oregon needed to continue its success and the Ducks said an indoor practice facility, because kids didn’t want to practice outside in that crap NW weather, so uncle Phil gave them the money to get it built ,and that was the start of Oregons 30 year journey to get to yesterdayI feel like his consistent big dollars over an extended time - as well as the splashy marketing spin he pushed for - made the Ducks consistently relevant even though they did not have a strong starting brand. But that is only a piece of the puzzle - the coaches and players still have to hit to field and do it. Lot's of school with "relevance" in their brand have lagged behind for years - looking at you Nebraska