One probably when asking for opinions is that you may not always like some of the opinions you get. Anyhow, I value the opinions on this site, and am going to ask the question, regardless of whether or not I agree with the opinions.
It relates to rifle sponsorship of the show. I have some interesting options that are being considered. And no, it does not involved a firearm company who also makes ammo in those green boxes. When you sign with Federal, who was on board from the beginning and is a huge supporter of the On Your Own hunter, you go forward knowing you will never have a relationship with companies who are competing ammo manufacturers, even if you do shoot their rifles.
Here is the issue I want opinions on.
A custom rifle company thinks the On Your Own hunter is a good product testing ground for their rifles. They think that even though the percentage of custom rifle buyers may be lower among the On Your Own hunter, there are still those buyers in the On Your Own crowd. And given the much larger audience of the On Your Own hunter, the total number of potential customers in the On Your Own world is greater than the total number of potential customers in the guided world.
I tend to agree with this concept, though no one seems to have data to provide support for the notion, or to argue against the notion.
There is also the brand issue. Does a custom rifle maker risk reducing their brand, via association with what some in the industry incorrectly think to be the lower end customer found in the On Your Own hunter? We have data to show the On Your Own hunters spend as much per capita on equipment as guided hunters, so the data does not support their concern of On Your Own hunters being on the lower-end. But common held beliefs can be hard to dispell.
Or, does the more demanding nature of On Your Own hunting as it is shown on our episodes, and as experienced by most of you, demonstrate that the product is extremely capable of peforming under difficult conditions? Even more so than showing the product used on guided hunts and safaris?
And then there is the issue related to our brand - On Your Own Adventures. If a custom rifle company supports the On Your Own hunter and the non-guided concept, but produces a rifle that many viewers find beyond their budget, are we risking the OYOA brand, in the eyes of our viewers?
I hope we can eventually to dispell the myth that On Your Own hunting is merely a function of finances. To many, it is a function of pride and satisfaction. Would aligning with a custom rifle company make that more difficult, less difficult?
Not sure I am making any sense here. I will try to say it in one question.
So with that long-winded spiel, let's here it.
It relates to rifle sponsorship of the show. I have some interesting options that are being considered. And no, it does not involved a firearm company who also makes ammo in those green boxes. When you sign with Federal, who was on board from the beginning and is a huge supporter of the On Your Own hunter, you go forward knowing you will never have a relationship with companies who are competing ammo manufacturers, even if you do shoot their rifles.
Here is the issue I want opinions on.
A custom rifle company thinks the On Your Own hunter is a good product testing ground for their rifles. They think that even though the percentage of custom rifle buyers may be lower among the On Your Own hunter, there are still those buyers in the On Your Own crowd. And given the much larger audience of the On Your Own hunter, the total number of potential customers in the On Your Own world is greater than the total number of potential customers in the guided world.
I tend to agree with this concept, though no one seems to have data to provide support for the notion, or to argue against the notion.
There is also the brand issue. Does a custom rifle maker risk reducing their brand, via association with what some in the industry incorrectly think to be the lower end customer found in the On Your Own hunter? We have data to show the On Your Own hunters spend as much per capita on equipment as guided hunters, so the data does not support their concern of On Your Own hunters being on the lower-end. But common held beliefs can be hard to dispell.
Or, does the more demanding nature of On Your Own hunting as it is shown on our episodes, and as experienced by most of you, demonstrate that the product is extremely capable of peforming under difficult conditions? Even more so than showing the product used on guided hunts and safaris?
And then there is the issue related to our brand - On Your Own Adventures. If a custom rifle company supports the On Your Own hunter and the non-guided concept, but produces a rifle that many viewers find beyond their budget, are we risking the OYOA brand, in the eyes of our viewers?
I hope we can eventually to dispell the myth that On Your Own hunting is merely a function of finances. To many, it is a function of pride and satisfaction. Would aligning with a custom rifle company make that more difficult, less difficult?
Not sure I am making any sense here. I will try to say it in one question.
Would you rather we use rifles under $1,500 even though the companies may have declined supporting the On Your Own hunter, OR .....
Would you rather we use the rifles of a custom rifle maker who views the On Your Own hunter as a valuable part of his potential customer base and a great proving ground for the durability and quality of his product?
So with that long-winded spiel, let's here it.