The first set of surveys is not designed to give a precise answer from every single person. It is to set data points we can use to confirm or question our existing data points.
Example: One of the questions is non-precise by design - "Q: Which do you prefer to hunt? A: Big Game, Waterfowl, Upland Birds, etc..."
Some might think that doesn't tell us much. Here is what it will tell us.
We are sitting on tons of emails, PMs, and other comments requesting more waterfowl or predators. Is that just a small vocal sample that is disproportionate, given the big game audience is not inclined to write us and say "Keep doing more big game." They are satisfied with what we are producing and how much of it, so we will likely not hear from those who like our big game content.
This question is going to tell us if we have a blind spot in our content and if their is demand/opportunity for refocusing to expand on the waterfowl or predator content. By setting up the question this way, we will see if my gut instinct that 95% of our audience is big game and if we were to lessen that and increase waterfowl, we would lose some of them. Or maybe my gut is wrong and we are missing a big opportunity.
Point being, the survey company we hired helped us design every question with a purpose. And, we know full well that the answer options we provided may not fit in to the exact opinion of each person answering.
EDIT: To the example I used above, of the 10,000+ who replied in the first 36 hours, 119 asked us to expand into waterfowl, 101 asked that we expand to more small game, and 91 asked for expansion to predators. Looks like my gut was correct to a degree even higher than I expected. To those 9,000+ selecting big game, 822 selected whitetail, 802 selected mule deer, 190 selected antelope, and 123 selected black bear. The rest selected elk. That confirms what we see when we post content. Our worst elk episodes will get 2x the amount of views as our best deer/antelope/bear episodes.
EDIT (2): With over 10,000+ responses, the survey company says we are at a 98% confidence level that these results are accurate. We just launched the survey on FB and IG, so I suspect we will have double the responses by the time to get ready to do the follow up surveys in a couple weeks.
EDIT (3): From this, I am sitting on over 200,000+ data points, all categorized to give us insight to what our audience thinks about content, distribution, advertising models, etc. I would never post these results publicly, as they would be invaluable to those looking to follow our path. And, if competitors want this information, they can pay a large sum to their own survey company to acquire such. If the process ended now, I would feel that your input provided to us has been worth the cost required to do this. But, we want to go into more detail about how to provide the most desired content, at the lowest viewing disruption to you, across the most preferred consumption platforms, with the desired frequency, and do all of that in a manner that allows us to recoup our costs and start to recapture some of the huge amounts that have been invested in these platforms over the prior twelve years.
Thanks for providing such valuable insight. Even with twelve years of doing this and trying to be as accessible as time allows, there are plenty of nuggets that I would have never been able to get otherwise. Thank you.
Example: One of the questions is non-precise by design - "Q: Which do you prefer to hunt? A: Big Game, Waterfowl, Upland Birds, etc..."
Some might think that doesn't tell us much. Here is what it will tell us.
We are sitting on tons of emails, PMs, and other comments requesting more waterfowl or predators. Is that just a small vocal sample that is disproportionate, given the big game audience is not inclined to write us and say "Keep doing more big game." They are satisfied with what we are producing and how much of it, so we will likely not hear from those who like our big game content.
This question is going to tell us if we have a blind spot in our content and if their is demand/opportunity for refocusing to expand on the waterfowl or predator content. By setting up the question this way, we will see if my gut instinct that 95% of our audience is big game and if we were to lessen that and increase waterfowl, we would lose some of them. Or maybe my gut is wrong and we are missing a big opportunity.
Point being, the survey company we hired helped us design every question with a purpose. And, we know full well that the answer options we provided may not fit in to the exact opinion of each person answering.
EDIT: To the example I used above, of the 10,000+ who replied in the first 36 hours, 119 asked us to expand into waterfowl, 101 asked that we expand to more small game, and 91 asked for expansion to predators. Looks like my gut was correct to a degree even higher than I expected. To those 9,000+ selecting big game, 822 selected whitetail, 802 selected mule deer, 190 selected antelope, and 123 selected black bear. The rest selected elk. That confirms what we see when we post content. Our worst elk episodes will get 2x the amount of views as our best deer/antelope/bear episodes.
EDIT (2): With over 10,000+ responses, the survey company says we are at a 98% confidence level that these results are accurate. We just launched the survey on FB and IG, so I suspect we will have double the responses by the time to get ready to do the follow up surveys in a couple weeks.
EDIT (3): From this, I am sitting on over 200,000+ data points, all categorized to give us insight to what our audience thinks about content, distribution, advertising models, etc. I would never post these results publicly, as they would be invaluable to those looking to follow our path. And, if competitors want this information, they can pay a large sum to their own survey company to acquire such. If the process ended now, I would feel that your input provided to us has been worth the cost required to do this. But, we want to go into more detail about how to provide the most desired content, at the lowest viewing disruption to you, across the most preferred consumption platforms, with the desired frequency, and do all of that in a manner that allows us to recoup our costs and start to recapture some of the huge amounts that have been invested in these platforms over the prior twelve years.
Thanks for providing such valuable insight. Even with twelve years of doing this and trying to be as accessible as time allows, there are plenty of nuggets that I would have never been able to get otherwise. Thank you.
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