Look cool, pose, take some well filtered selfies in beast mode, duck lips, frowny face, use a bunch of hashtags and be sure to leave a well documented list of all the gear required in the back country adventure. Don't forget to throw down some inspirational messages for the mere mortals to ooooh and ahhhh over. Click the "like" and "share".
Redneck Guidos.
How long until they get a reality TV show that shows a weekly brodeo where we get to hear how much they crushed it at the gym?