PEAX Equipment

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There was a fellow here who patented a very popular meter for the oil patch...literally flew off the production line. He claimed it cost him, IIRC, 1400.00 to produce and he added zero to the price...they went for 14000.00 coz he could.
 
Now they get to contemplate whether units sold times whatever insane profit margin that had will pencil out against future profit losses from the reputational harm that comes from bringing something like to market.
 
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