Rahm and Saul's playbook Ben. Serious crisis/waste
Manufactured outrage is the currency of modern American politics. The first thing they teach you in lobbyist school is literally: Kids trump everything except dead kids.
That's kind of crass, but it's true. Regardless, the public looks at gun owners when we engage in these debates as heartless bastards with no empathy for the loss of life our hobby creates. It may be the playbook of radicals, but we don't need to be willing participants in allowing it to unfold as such.