It's an interesting combination of Horizontal and Vertical integration. Depends on what ME's goal/mission is.I see the strategy of integrating all aspects needed to hunt under one roof to become the one- stop- shop for everything from how-to instruction, to clothes and gear. I mean it's worked well for other industries.
Schnee's (and Weatherby) would be in a whole other universe, though. Obviously there aren't detailed financial statements out there on these organizations, but the basic estimates appear to be that FL/FHF fall in the $1M-$2M range - versus Schnee's and Weatherby being 10X-20X that number. I haven't been involved in a lot of M&A but it's exponentially harder the larger an organization is.I agree Schnee’s feels likely.
I saw a post somewhere that said they had acquired/were acquiring Duck Commander, and while I know it's a joke, that seems to be the general business model they are marching towards. You could theoretically get a lot of economies of scale by 'co-locating' FL/FHF/Phelps production and fulfillment (plus consolidating all the backoffice functions and tech), but omnichannel retail and firearms manufacturing are challenging to see being integrated.