The Bull smashed Lane into the dirt with his head and a broken rib punctured his lung. One of his best friends Cody Lambert invented the protective vest that bull riders wear nowadays because of that incident.He died in the arena at CFD here in Cheyenne July 30, 1989. First CFD rodeo I went to after meeting my wife when we started dating about 5 years before I moved to Cheyenne to get married. Was not a pretty site and the stands were dead silent while he was tended to. Didn't know him much, but I do remember when he got hurt and died during the event. The bull he was riding gored him and he died from his injuries. Paramedics were right there too and could not do anything.