I can't understand how so many people have issues with scopes holding zero.
I imagine it's related to the influx of hundreds of thousands of cheap and cheaply made south Asian optics sold by big box stores and other large retailers. These days, shops where you can get a fair deal on a quality product that will last for decades of use are hard to find.
I was in Dick's getting a set of running shoes this week, and there wasn't a single riflescope in that place I'd trust to take a shot on an animal of a lifetime at the end of a tough backcountry hunt... could probably spot stuff just fine with some of the mid-to-low level binos they have, though.
Thanks for the input everyone, super interesting to see everyone's opinions and a lot of very good points raised!