406LIFE
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- Aug 18, 2016
- Messages
- 3,128
Yeti buys Mystery Ranch
- Thread starter 406LIFE
- Start date
I couldn't be happier for Dana and Renee. Talk about two people who have lived the classic American small business story; a couple times. Good for them.
tops911
Active member
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- Jul 11, 2023
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- 32
Kind of mixed feelings, Dana Design were great packs but after being bought they just died out within a year or two. Hopefully it does not happen again with Mystery Ranch.
SAJ-99
Well-known member
Great for the MR owners. Not sure how teams will be integrated. That can always be a mess. Wish there was more info on the deal. I still think Yeti is a $32 stock trading at $45.
Addicting
Well-known member
Great payday to retire on. Any word from them if the business is staying in Bozeman for the employees?
Forkyfinder
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- Dec 13, 2023
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- 2,477
Hope that the brand can maintain it's innovation, quality, and value going forward.
Good for them - building a company, selling it and acquiring generational wealth is a great success story. Sure took a lot of risk, effort, and perseverance on their end to get here.
Good for them - building a company, selling it and acquiring generational wealth is a great success story. Sure took a lot of risk, effort, and perseverance on their end to get here.
Expect the same packs in 3 or 4 new colors for next years release.
MThuntr
Well-known member
I'm afraid for the MR brand but secretly hope that they sneak in a lightweight cooler pack system so I can carry up 30 rack of cold ones and still have a cold summit beer
Nameless Range
Well-known member
All you really need is duct tape and gumption.
Really though, my popup 38 is the best pack I have ever owned.
MThuntr
Well-known member
I forgot about the jeans and beers hike. I prefer my shitty beers extra icy cold, even colder than alpine lake cold.
My Pop-up 28 carried out Cushman's entire Shiraz moose hide...admittedly it was only like a 1/2 mile haul. It's a favorite for day hike deer hunts.
SFC B
Well-known member
Love my Mystery Ranch gear.....man do I hope this doesn't go the Cabela's way........
4ohSick
Well-known member
Wonder how it's going to effect their pro program... Time to load up on gear?
Also curious about warranty/repairs. I just had my Sawtooth repaired by MR after a buddies dog decided the should straps were an extraneous feature, and they took care of it more quickly than they quoted and for a very reasonable price.
Also curious about warranty/repairs. I just had my Sawtooth repaired by MR after a buddies dog decided the should straps were an extraneous feature, and they took care of it more quickly than they quoted and for a very reasonable price.
I've got the Pop-Up 18 and I really regret not getting the 28. Might could have to buy it now that Yeti iat the helm.
Maybe ya'll can get a deal on your $50 Yeti ice scoop with a cooler pack.
sccritterkiller
Well-known member
Or a discount on the $400 cast iron skillet...
bucdoego
Well-known member
"MYSTERY RANCH and the team will continue to operate out of Bozeman and will work with YETI over the next several months to integrate teams and functions."
SAJ-99
Well-known member
Business is staying in Bozeman, per press release. The fine, invisible print says that can change at any time without notice.
Have to be honest that in every deal like this the thought of moving manufacturing overseas to increase margins HAS to come up.
I think a lot of their stuff is already imported. They have military contracts that are still built here
SC Living Outdoors
Well-known member
It's great for the MR owners. I'm happy for them.
Not thrilled about it for the rest of us.
Not thrilled about it for the rest of us.
SAJ-99
Well-known member
Good point. I'm sure Yeti's goal is to keep same functionality and make it 30% heavier than necessary. Military will be thrilled.
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