>BENTONVILLE, ARK (AP) -- Some Wal-Mart customers soon will be able to
>sample
>a new discount item -- Wal-Mart's own brand of wine. The world's
largest
>retail chain is teaming up with E&J Gallo Winery of Modesto, Calif., to
>produce the spirits at an affordable price, in the $2 to 5 range.
>
>While wine connoisseurs may not be inclined to throw a bottle of
Wal-Mart
>brand wine into their shopping carts, there is a market for cheap wine,
>said
>Kathy Micken, professor of marketing at Roger Williams University in
>Bristol, R.I. She said: "The right name is important."
>
>So, here we go: The top 12 suggested names for Wal-Mart Wine:
>
>12. ChÃteau Traileur Parc
>11. White Trashfindel
>10. Big Red Gulp
>9. Grape Expectations
>8. Domaine Wal-Mart "Merde du Pays"
>7. NASCARbernet
>6. Chef Boyardeaux
>5. Peanut Noir
>4. ChÃteau des Moines
>3. I Can't Believe It's Not Vinegar!
>2. World Championship Riesling
>
>And the number 1 name for Wal-Mart Wine ..
>
>1. Nasti Spumante
>sample
>a new discount item -- Wal-Mart's own brand of wine. The world's
largest
>retail chain is teaming up with E&J Gallo Winery of Modesto, Calif., to
>produce the spirits at an affordable price, in the $2 to 5 range.
>
>While wine connoisseurs may not be inclined to throw a bottle of
Wal-Mart
>brand wine into their shopping carts, there is a market for cheap wine,
>said
>Kathy Micken, professor of marketing at Roger Williams University in
>Bristol, R.I. She said: "The right name is important."
>
>So, here we go: The top 12 suggested names for Wal-Mart Wine:
>
>12. ChÃteau Traileur Parc
>11. White Trashfindel
>10. Big Red Gulp
>9. Grape Expectations
>8. Domaine Wal-Mart "Merde du Pays"
>7. NASCARbernet
>6. Chef Boyardeaux
>5. Peanut Noir
>4. ChÃteau des Moines
>3. I Can't Believe It's Not Vinegar!
>2. World Championship Riesling
>
>And the number 1 name for Wal-Mart Wine ..
>
>1. Nasti Spumante
