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BENTONVILLE, ARK (AP) - Some Walmart customers soon will be able to sample a new discount item - Walmart's own brand of wine. The world's
largest retail chain is teaming up with E&J Gallo Winery of Modesto,Calif., to produce the spirits at an affordable price; in the $6-8 range.
While wine connoisseurs may not be inclined to throw a
bottle ofWalmart brand wine into their shopping carts, there is a market for inexpensive wine, said Kathy Micken, professor of marketing at
Roger Williams University in Bristol, R.I. She said:
"The right name is important."
So, with that in mind, here are the top 12 suggested names for Walmart Wine:
12. Chateau Traileur Doublewide
11. White Trashfindel
10. Big Red Gulp
9. Grape Expectations
8. Domaine Walmart "Merde du Pays"
7. NASCARbernet
6. Chef Boyardeaux
5. Peanut Noir
4. Chateau des Moines
3. I Can't Believe It's Not Vinegar!
2. World Championship Wriesling
And the number 1 name for Walmart Wine...
1. Nasti Spumante
largest retail chain is teaming up with E&J Gallo Winery of Modesto,Calif., to produce the spirits at an affordable price; in the $6-8 range.
While wine connoisseurs may not be inclined to throw a
bottle ofWalmart brand wine into their shopping carts, there is a market for inexpensive wine, said Kathy Micken, professor of marketing at
Roger Williams University in Bristol, R.I. She said:
"The right name is important."
So, with that in mind, here are the top 12 suggested names for Walmart Wine:
12. Chateau Traileur Doublewide
11. White Trashfindel
10. Big Red Gulp
9. Grape Expectations
8. Domaine Walmart "Merde du Pays"
7. NASCARbernet
6. Chef Boyardeaux
5. Peanut Noir
4. Chateau des Moines
3. I Can't Believe It's Not Vinegar!
2. World Championship Wriesling
And the number 1 name for Walmart Wine...
1. Nasti Spumante
