Flatland Crusoe
Member
- Joined
- Oct 7, 2014
- Messages
- 572
I'd even go so far as to say its not over marketed. Prior to Sitka and similar I don't remember any camo clothing marketing that wasn't selling a pattern that was then sold to clothing manufacturers. Like in recent memory did realtree/mossy oak make a line of clothing they advertised as buy X pant from us because it dries quicker or is warmer. You bought the Cabelas brand jacket in realtree green or the redhead waterfowl jacket in mossy oak shadow grass. Clearly the concept of your camo pattern defining the brand of clothing is a relatively recent development.
Fast forward to today, how is Sitka more marketed than Under Armour or Kuiu? Under Armour got the Shockeys, Cam Hanes, Remi Warren, the Drury's, Lee and Tiffany and the Kuiu catalogue cover is Jason Hairston repelling off a helicopter onto a mountain with a recurve bow. Sitka mostly just gushes really nice DSLR shots and funds high production hunting films and has much more low key tv show personality presence all things considered.
Fast forward to today, how is Sitka more marketed than Under Armour or Kuiu? Under Armour got the Shockeys, Cam Hanes, Remi Warren, the Drury's, Lee and Tiffany and the Kuiu catalogue cover is Jason Hairston repelling off a helicopter onto a mountain with a recurve bow. Sitka mostly just gushes really nice DSLR shots and funds high production hunting films and has much more low key tv show personality presence all things considered.