The Forest Service last year began exploring how it could draw more newcomers to public lands. The agency found it would need a cultural shift, transitioning toward using Forest Service staff and upgraded technology to enhance the visitor experience and enable more use.
“We have a strange tendency of gearing toward ‘no’ than gearing toward ‘yes,'” said Tinnelle Bustam, the Forest Service’s assistant director of recreation. “We want to pivot from ‘no’ and pivot toward ‘yes.'”
Full story here
Thoughts?