Doesnt do anything for me, But as you know marketing sells!What does the RPM stand for? Seems to me if they're duplicating the .338 Win performance just to make something proprietary (and Weatherby expensive), it's going to be a tough sell ... except to the "something new whiz bang" crowd. Seems that market is already saturated. Weatherby should be cautious where they go with their marketing strategy. Been a lot of mega failures the last couple years caused by big name manufacturers that flopped because they spread themselves to thin trying to grab every market niche at once.
Look at how much marketing was put into the 6.5 creed when it came out.
I think at this point all the factory manufactures as well as the custom builders are chambering for it.