All imagery could be interpreted as political, folks looking for a reason to be offended will find it.
I think the "America needs you" intro is for anyone that lays eyes on it, I don't think they're gonna screen donations. It's just a cheesy attention-getter.
The mention of the director's...
Nah, this pup tent of dwindling sportsman's dollars should be able to sustain the North American conservation model until I'm too old to care. (Sarcasm intended)
They're not really my cup of tea either, but I don't think their passion for the outdoors is in question. From the trailer, it looked to me like a bunch of industry heavy-hitters trying to leverage their capital & introduce the sport (fwiw I hate that term) to some new folks.